With/Without Child Relationship

• When defining child relationship nodes, we can choose from With or Without this kind of records.
• Example: Up-Sell Scenario: Give me all Contacts of Accounts that bought our entry-level product but not our main product.
• The audience could look something like this:

• We have two Opportunity paths. Accounts:
  1. (WITH) Won Opps with our Entry-Level Product
  2. (WITHOUT) Won Opps with our Main Product
• To set up the without setting, access the Opportunity Node and choose Filter Setting = Without.
  • The default is With.